"She's the ultimate racing machine, " says de Waal of his meticulously restored yacht, which requires a crew of 20 just to handle the sails.

FORBES: Two Sheets to the Wind

By contrast, Apple allows up to five computers to access protected content, so I activate and de-activate the machines I want to use and if for some reason a machine crashes and takes an activation with it, I can de-activate all my computers and get my licenses back.

ENGADGET: Entelligence: Have we demonized DRM?

Although the machine is not a technical tour de force, its compactness, glowing green transparent shell, absence of conventional cables and simplicity appeal to both traditional Macophiles and computer virgins.

ECONOMIST: Apple