Accordingly, Roche is betting big on research into new drugs, even as rivals seek to diversify and “de-risk”.

因此，罗氏在新药研究上下了很大的赌注，即使其竞争对手都在寻求多样化的产品组合和“化解风险”的办法。

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Tracing a gem's provenance is hard. So, to avoid the risk of bad publicity, DE Beers decided to market only those it dug up itself.

而追踪一颗宝石的原产地是件很难的事情，因此，为了避免负面宣传的风险，戴比尔斯决定只营销那些自己公司挖出来的钻石。

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De Lange says this stage is exciting, but there is still risk.

德兰格说，如到了这一阶段，无疑将是振奋人心的，不过现在还不能过于乐观。

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"We wanted to expand the brand presence quicker and de-risk the business model, " says Karen Luey, chief financial officer of the Emeryville, Calif.

WSJ: Fast-Food Chains Selling Outlets to Franchisees

But now that the major indices have bumped into some resistance on the charts, it will be very interesting to see whether traders decide to de-risk or re-risk from here.

FORBES: What is the Difference Between De-Risking and Raising Cash?

If you find yourself in this position, first objectively determine execution confidence within the five parameters above, then either adjust spending velocity appropriately or take steps to de-risk the execution.

FORBES: Avoiding Growth That Leaves You Broke (Part 3): Calculating the Odds of Successful Execution