Warren, the pastor of Saddleback Church in southern California, sent e-mails to thousands of church pastors around the world pitching the "40 Days of Purpose" program, which included a sermon and discussion group notes.
When it came time to launch his book, The Purpose Driven Life, last year, Warren used Pastors.com to invite churches to participate in a "40 Days of Purpose" event (to correspond with the book's 40 chapters).