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The reality: despite a growing list of scandal-tarred spokespeople (see Chris Brown, Charlie Sheen, Tiger Woods), GreenLight Vice President David Reeder says a rebound is occurring in the celebrity endorsement marketplace.
FORBES: The Grammys' Other Winners
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Sheen, known for his portrayals of public figures including Tony Blair and David Frost, has said he was inspired by the community spirit of the passion plays he watched at Margam Park as a youngster.
BBC: Michael Sheen's Port Talbot Passion play reaches finale
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David Pountney, the director, wisely avoids documentary realism, instead giving the Auschwitz scenes an unreal sheen.
NEWYORKER: Testament