According to David Schwartz, Sr. Director, Product &Global Marketing at Obopay, partnerships like these are only the beginning of what's about to become a major trend.

Obopay产品和全球营销部高级主管大卫·施瓦茨表示，类似这样的合作只是一个大潮流的开始。

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But if you believe in the lessons of history, historian David Schwartz has further evidence to to worry you.

BBC: More

"Fundamentally it happens when the last buyer puts in his last buy order, " says David Schwartz, stockmarket historian and crash prophet.

BBC: Dot.com doomsters see more share falls

David Schwartz, chief curator of the Museum of the Moving Image in New York says one man in particular helped launch that space craze.

NPR: Space Race Permeated Pop Culture