“It helps that Nevada is the Wild West, ” says David Ennis, the developer.

“这得益于内华达是一个‘西部蛮荒之地’，”戴维•艾尼斯说。

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Even so, Mr Reid has some advantages, says David Damore, a professor at the University of Nevada, Las Vegas.

ECONOMIST: The Nevada Senate race

While Diamonds are Forever may have boosted the visibility of certain products -- diamonds for the movie came from the David Morris brand and the cars used were primarily Ford -- it was Nevada itself that received the utmost promotion.

BBC: James Bond��s Diamonds are Forever