"Our goal is to lower the barriers for companies to measure and report their environmental footprint, " says Sun's vice president of eco-responsibility, Dave Douglas.

FORBES: Measuring Green

"Brown I was the policy statement, and Brown II was the remedy, " explained Dave Douglas, professor at the College of William and Mary's School of Law.

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Mr. DOUGLAS RAIN (Actor): (As HAL 9000) Affirmative, Dave.

NPR: Space Race Permeated Pop Culture