Here's the stealthy part: Ichoose maintains its own server loaded with pricing data that a user can access while at a Web store.

FORBES: Spiders and Lies

As the value flowing from user data has a ripple effect on all the sides of business models, users become part of business operations, thereby blurring the line that used to separate consumption from production.

FORBES: Corporate Tax 2.0: Why France and the World Need a New Tax System for the Digital Age

Here's the stealthy part: Ichoose has its own server, which is loaded with pricing data a user can get while at a Web store.

FORBES: Spiders and lies