Google gives away a somewhat more primitive service than Omniture's called Google Analytics, but Google retains its own file of the data people plug into it.

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Instead of sending the data to an expensive lab testing company, you may plug the data into your laptop and use free software and analyze it yourself, or go to your local doctor and have him do the same.

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InfoChimps is creating a big data cloud that is optimized to connect to corporate data centers to allow companies to plug in directly to huge quantities of data without having to move it.

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