It's about fighting the data overload.

这是一场与数据过载之战。

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Derek Dean and Caroline Webb of McKinsey urge businesses to embrace three principles to deal with data overload: find time to focus, filter out noise and forget about work when you can.

麦肯锡的Derek Dean和Caroline Webb劝企业采纳处理数据超载的三项原则：一、找时间集中精神；二、过滤掉杂音；三、如果可能忘掉工作。

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So rather than drown in spam, we employ new ways of coping with data overload.

FORBES: The Web Is Much Bigger (And Smaller) Than You Think

Yet Microsoft understands the threat that data overload poses to Windows' current metaphors.

ECONOMIST: Metaphorically speaking

Another market that suffers from data overload is dating.

FORBES: The Future Of Search: Better Living Through Algorithms