Presumably, Apple wants to disrupt this market the same way the iPod and iTunes made it easier for consumers to buy music, and the way the iPhone is slowly moving the cellular industry to data plans over voice plans (see: iMessage, Facetime).

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Reacting to the rise of data use over traditional voice, Verizon is introducing a new version of their pricing plan.

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Verizon Wireless iPhone 5 customers can stay connected in over 220 countries for voice and over 205 for data, with 140 offering 3G speeds.

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