Mid Staffordshire initially sought to explain away their higher mortality rates by blaming data deficiencies.

BBC: RAMI: Ropey And Muddled Information?

Customers believe a new generation of tools can give them the horsepower and intelligence to turn their current Big Data deficiencies into Big data opportunities: new sources of revenue, new ways of engaging with customers, new insights into opportunities as well as dead ends.

FORBES: The Deadly Cost Of Ignoring Big Data: $71.2 Million Per Year

And public cloud users had 25 percent more incidents related to audit deficiencies, data loss, data exposure, and unauthorized access than private cloud users.

FORBES: The Data Protection And Security Case For Private Clouds