This article mainly studied about data base marketing theory, and the marketing mode applying in sedan marketing.

本文主要是对数据库营销理论、营销模式在轿车市场中的应用加以研究。

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Establishment and design of sedan marketing data base.

轿车市场营销数据库的建立与设计。

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Finally, to aim at domestic trust industry's brand marketing execution, this paper will advance some Suggestions on the base of data analysis result.

最后，讨论数据分析结果，并以此为依据对我国信托投资公司实施品牌营销策略提出相关建议。

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