The other big global player in sending mobile data through Wireless Access Protocol (WAP) is Vodafone-Airtouch, which just joined with Mannesmann in the world's biggest-ever merger.

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In the widely used cellular protocol known as code division multiple access, or CDMA, data are chopped up into dozens of small, duplicate data packets and blasted out over a range of frequencies.

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Through use of a standard data protocol, OData, Microsoft offers a well-defined web interface for data access, including queries.

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