Welcome to the big data era in the airline industry, which in many ways was one of its earliest participants.

欢迎来到航空业的大数据时代。从很多方面来看，航空业都是大数据最早的参与者之一。

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Scientists have taken their first, vicarious journey to the center of the moon, thanks to a fresh look at 30-year-old moonquake data from the Apollo era.

科学家们由于重新审视了从阿波罗时代就开始已有30年历史的月震数据，才能使他们取得了第一次到月亮中心的替代旅行。

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Moonquake data collected in the Apollo era were supposed to help scientists understand what lay beneath the moon's crust.

阿波罗时代月震收集到的数据有望于帮助科学家了解月球地壳下面的情况。

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But, at the dawn of the Big Data era, that analogy may be more true than ever.

FORBES: The Big Data Gold Rush

In the Big Data era, where companies are able to quickly make sense of larger quantities of data than ever, information is finally recognized as a critical business asset.

FORBES: Information Governance Even More Important In The Era Of Big Data

But I would venture to speculate that the Splunk IPO (April 2012, one month before the Facebook IPO) is what will be viewed in the future as the defining moment, the launch of the big data era.

FORBES: What's to be Done about Big Data?