He is the well-known litterateur in the late of Jin Danasty. He and Yang Yunyi became the leaders of the literary world, after Dang Huaiying.

是金代后期的著名文学家，继党怀英之后与杨云翼同为文坛领袖。

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Similar to what Americans do at Amazon.com (AMZN), Chinese consumers are buying everything from Jin Yong novels to Lenovo laptops on sites like E-Commerce Dandang (DANG) and SINA Corporation (SINA).

FORBES: Where The Chinese Are Shopping