Nonetheless, with live music, dancing, bingo and private functions already existing revenue streams, and food sales not an option, the future for Herne Bay Ex-Servicemen's Club remains unclear.

BBC: NEWS | UK | England | Kent | Members' club bemoans smoking ban

His "Harlem Shake" video (which features no dancing, just his full song and an image of his name) has only a fraction of the streams accumulated by the most popular clips, including the gyrations of the soldiers in Norway, and the swimming and diving team at the University of Georgia.

WSJ: Why the Harlem Shake Matters