Currently in its soft launch phase, the wooden-decked dancearea on the sand is cordoned off from the regular beach, while the zebra print low slung sofas and armchairs in the bar are comfortable and elegant.
Back in Wales and Sarah Burnell, who runs her own dance school in the Pencoed area, near Bridgend wasn't massively impressed with the bookies' favourite either.
Phish also sends out a manual that includes a profile of the fans, including their tendency to enter a venue at the last minute before show time, and "dance and twirl in any open area" during the show.