"This is what the business is about, " says Warner Brothers' President of Domestic Distribution Dan Fellman.

CNN: 'Ted' lights up box office with $54.1 million

"The wide-spread adoption of DCDC's platform is a game-changer, " said Dan Fellman, President, Domestic Distribution, Warner Bros.

ENGADGET: Movie studios sign on for satellite-based digital delivery to theaters

"A billion dollars is definitely going to happen, " said Dan Fellman, head of domestic distribution at Warner Bros.

BBC: Harry Potter film takes $168m to break ticket records