She got herself booked on The Montel Williams Show and Good Morning America and ate the stuff on camera--"It's a little bland, " she admits--to underscore its distinction from everyday brands that use "4-D meat" ("dead, dying, diseased or disabled").
When Martha Stewart asked the founder of gourmet meat purveyor D'Artagnan about the hearty French dish of duck confit, garlic sausages and tarbais beans, Ariane Daguin responded in a thick Gascon accent that imparted culinary authority.