Front and center were five members of the Marsalis family and saxophonist Paquito D'Rivera, who led an interactive music workshop and concert.

VOA: standard.2009.12.25

This led to a PhD thesis "Interactive 3 D Modeling in Outdoor Augmented Reality Worlds" which has formed the basis of the Tinmith project.

CNN: Turning virtual visions into reality

Earlier this week Pfizer release d a neat-o interactive version of its pipeline of experimental drugs, including updates on which have moved into new clinical trials.

FORBES: Why Pfizer's Biggest Experimental Drug Got A Name Change

I'd say that they are interactive movies.

FORBES: Magazine Article