L.D. database on your second screen device accessing personnel files, comic book origins andexclusive interactive content with The Avengers Initiative: A Marvel SecondScreen Experience.
In order to conduct the sort of statistical analysis Silver faults Noonan's column for lacking, you'd need a representative database of persons who are politically active and a method of coding their political activity by ideology and intensity.
Without the software, if a college or business wanted to subscribe to some kind of online database, they'd have to create hundreds or thousands of accounts, one for each individual user.