Youth-oriented TV drama factory The CW is hoping that Entertainment Weekly readers are interested in taking Twitter from smartphones and computers to the printed page -- er, at least a printed page with an LCD insert attached.
Another source of contention is whether broadcast radio and the TV networks -- ABC, CBS, Fox, NBC, and the CW -- should receive treatment differing from their satellite and cable cousins regarding content.
After then-pop cultural sensation Gossip Girl failed to garner ratings to match its buzz, the network decided to yank new episodes from the CW website to see if, left without the convenient digital option, viewers would watch it on ad-supported live TV.