The market is plagued by overcapacity, mainly because the big French producers, Renault and Peugeot, and VW have not cut capacity, and discounting is rife.

欧洲车市严重产能过剩，究其原因主要是法国大厂，雷诺和标致，以及德国的大众公司并未减产而是大打价格战。

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To cut through the noise of a market defined by "overcapacity, oversupply and utter sensory overload", the authors say, businesses must stand out and be truly distinctive.

作者提出，目前的市场“产能过剩、供过于求、感官彻底超载”，要压倒市场上的噪音，企业必须独树一帜，真正做到与众不同。

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Though there have been some moves to cut overcapacity, more needs to be done.

CNN: Radical Surgery

The wave of mergers and acquisitions has helped to cut the chronic overcapacity that troubled steel firms for decades.

ECONOMIST: Lakshmi's gamble | The

Mr Llewellyn also questions the theory that building-society conversions will herald a wave of takeovers, leading to efficiency gains as overcapacity is cut.

ECONOMIST: Building societies