It is found that there exist some situational factors affecting the stability of customers preference.

存在某些情景因素，影响着顾客偏好的稳定性。

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“A company can exploit customers’ preference for the middle item, ” says Simonson, “by presenting a more expensive item next to the one it is really trying to sell.”

“公司可以就顾客对中档产品的偏好坐坐手脚，“Simonson讲到，“比如在他们真正想推销的产品旁边摆上一个更贵的。”

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To protect the loyalty of these customers, companies use personalization and user preference, online loyal programs and online customer care, to name a few methods, Hewett said.

Hewett表示，企业保护这些客户的品牌忠诚度的其中几个方法是，使用个性化和用户偏好策略、在线忠诚度计划以及在线提供客服等等。

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And Internet banks have discovered that customers have a stubbornly persistent preference for buying long-term savings products face-to-face.

ECONOMIST: The hollow promise of Internet banking

By launching a vast library of exciting and attractive software titles for PS3 this holiday season and offering customers a line-up of hardware models and pricing to match their preference, SCE will build on the momentum and further accelerate the expansion of the PS3 platform.

ENGADGET: Sony unveils slimmer PS3: $300, lands in September (updated!)

Even so, concerns have persisted that the cart is driving the horse -- that customers are buying big phones because that's what's available, not because they have a preference.

ENGADGET: Shocker: smartphone users like bigger screens, market share may respond accordingly