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Some fast-food companies also sacrificed their own profits by trying to give customers better value.

一些快餐公司也牺牲了自己的利润，试图给顾客提供更大价值。

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Understand customers better.

更好的了解客户。

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He says big coffee sellers like Starbucks help his business by building a base of customers who want something better.

VOA: special.2011.02.11

I think Dell is Dell because we found a better way, and we listened to our customers.

戴尔取得今天的成就是因为找到了更好的办法，我们倾听消费者的声音。

斯坦福公开课 - 戴尔CEO-Michael.Dell谈创业和发展课程节选

So in a sense the fact that there's a more critical screen, there's more of a careful thought process, the fact that customers are pickier with their money today, all of that really is a chance to make people better.

所以实际上，如果环境更为挑剔，人们的构思过程就会更为严谨细致，现在的消费者花每一分钱都精打细算，这其中产生的是让人们生活的更好的商机。

斯坦福公开课 - 微软CEO-Steve.Ballmer谈科技的未来课程节选

In other words, cable and oil service companies treat new customers better than older customers!

FORBES: Why Companies Treat New Customers Better than Old Customers?

That hamstrings Kmart's ability to compete on price - and offer its customers better value.

BBC: Kmart: Death of a retailing icon?

The challenging part for insurance companies is to provide customers better service and more products without significantly increasing costs.

FORBES: MetLife Pushes New Products, Adds Life To Shares