In this article, we firstly summarized the construct system of customer value through the literature review. Then, we brought forward the model of customer value construct and its influencing factors.
本文首先在前人研究的基础上构建了客户价值构成要素体系，并进一步提出客户价值构成及其影响因素模型。
In the choice of index, the thesis proposes a method to construct the index system by questionnaire, weight determining based on customer value and analysis of bank data.
在指标的选择上，论文提出一种进行问卷调查、基于顾客价值赋权，并结合银行数据分析的指标选择方法，构建了针对汽车消费信贷的指标体系。
Secondly, based on the interview, we construct the evaluation system of customer asset value for IT MALL industry, and investigate our hypothesis by questionnaire and statistical analysis.
二是在访谈基础上针对IT卖场行业提出了其客户资产价值评价体系，并通过问卷调研和统计分析进行了实证的验证和研究。
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