METHODS: Theory of customer value management and customer value analysis were applied in combination with the actual situation of pharmaceutical enterprises.
方法：应用顾客价值管理和顾客价值分析理论，结合医药企业的实际情况进行分析。
It is the key for modern companies to win the future competition to strengthen the analysis and management of customer value from the aspect of customer behaviors.
目前从顾客行为角度强化顾客价值分析与管理，已成为现代企业赢得未来竞争的关键。
In this dissertation the research achievement about customer churn analysis of telecommunications industry has certain reference value to the colleague who studies in CRM.
本文中关于电信业客户流失分析的研究成果对从事CRM研究的同仁也具有一定的参考价值。
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