With their massive numberofcustomertouchpoints, they're so data-rich that they know whatproductsandservicescustomerswantbefore consumers evenknow it themselves.
The trends that are rocking B2C companies are just as relevant to the B2B world: multiplying customertouchpoints, changing customer behaviors, massive floods of big data.
When your analytics team has the discipline to organize data and reports around key customertouchpoints (rather than technology platforms) you will develop a holistic, single view of your customers and how they interact with you in a multi-platform world.