Personalized marketing campaigns can include many different customer touch points, including direct mail, E-mail, personalized URLs, and customized web landing pages.

个性化营销策略可以包括客户的不同介入点，比如直邮、电邮或者是个人域名与网站等等。

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With their massive number of customer touch points, they're so data-rich that they know what products and services customers want before consumers even know it themselves.

借助大量的顾客接触点，以及异常丰富的数据，零售商们甚至比消费者自己更早知道他们想要什么样的产品和服务。

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Efficient distribution of product master data across countless customer, trading partner and employee touch points.

跨无数的客户、商业伙伴和职员高效地分发产品主数据。

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As a result, ISC was losing out on valuable opportunities to create customer touch points and drive purchasing decisions.

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The trends that are rocking B2C companies are just as relevant to the B2B world: multiplying customer touch points, changing customer behaviors, massive floods of big data.

FORBES: B2B Marketers: It's Time to Become a Growth Engine

When your analytics team has the discipline to organize data and reports around key customer touch points (rather than technology platforms) you will develop a holistic, single view of your customers and how they interact with you in a multi-platform world.

FORBES: Eight Questions to Ask Your Director of Analytics