The basic concept of the customer theory, the most fundamental principle in CQI, is knowing your customers and satisfying their demands.

顾客原理是CQI中最基本的原理。认识你的顾客并满足其需要是顾客原理的基本观点。

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The Internet can reach millions of potential customers, but it is also possible, in theory at least, to relate individually to every single customer.

通过互联网，可以覆盖数以百万的潜在客户，但也有可能——至少理论上如此——使个体与每一个单个的客户联系起来。

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Customer Relationship management (CRM) is a new problem in enterprise management theory foreland and got broad attention of numerous experts and scholars.

客户关系管理(CRM)是企业管理理论中的前沿性新课题，受到众多专家学者的广泛关注。

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With the exception of the academic and somewhat pedantic study of queuing theory, there's little specifically taught about valuing customer time so much as exploiting it.

FORBES: Hurry Up And Wait

In theory independent financial advisers (IFAs) pick the best product for their customer from the thousands available.

BBC: Shake-up of financial advice rules

The theory behind such payments is often to keep a good (but presently unhappy) customer.

FORBES: FINRA Punishes Customer Loss Reimbursement By Stockbroker