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It is not at all clear why the costs of serving a highly loyal customer should in principle be different from those of serving any other type of repeat customer.

为什么服务一个高度忠诚的顾客的成本原则上与服务其他类型的回头客的成本是不同的，这一点完全不清楚。

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You and your customer should work together on a project checkpoints plan.

您与客户应该在项目检查点计划上合作。

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A customer can go online and just submit an idea, say, "Dell should do the following."

客户可以上网，提交一个想法，例如说，戴尔应该这样做“

斯坦福公开课 - 戴尔CEO-Michael.Dell谈创业和发展课程节选

Every customer should be given the same service as if he or she is the CEO.

FORBES: 5 Critical Retail Attributes as Identified by Consumers

Kelton says a customer should indicate on the form the percentage each heir is to get and the executor of his estate can split the IRA up.

FORBES: Is it time to move your IRA?

Customer service should more properly be regarded as a strategic investment.

FORBES: Seven Signs of a Customer-Focused CEO