On the Web, they leapfrogged competition with the launch of Twelpforce, a customer service platform leveraging Twitter.

FORBES: The Value Of An 'Outside-In' Strategy

To the technocrats that live and breathe it every day the difference between a listening tool, a social community and a holistic social customer service platform is very obvious.

FORBES: Social Business Can Kill You

Our high-quality customer service and well-designed online platform engenders repeat purchases among our customers.

FORBES: Mecox Lane and E-Commerce in China