Now that you have defined the features and created the final table, the only step remaining is to build the actual customer segmentation model.
现在,您已经定义了功能并创建了最终表,唯一剩下的步骤是建立实际客户细分模型。
The main difference between modern customer segmentation model and traditional customer classified method has concentrated on different segmentation variables and on ways.
现代客户细分模型与传统客户分类的区别主要集中在不同的细分变量以及采用的方法。
There has been some research abroad on consumer behavior applied in the field of consumer segmentation, like RFM model, Customer Value Matrix (CVM) model, etc.
国外已有一些关于消费者行为应用于客户细分方面的研究,如RFM细分模型、客户价值矩阵模型等。
应用推荐