Relationship commitment is the central variable of customer relationship.

关系承诺是客户关系的核心变量。

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Secondly, the study recalled the research of relationship commitment and customer loyalty.

其次，对关系承诺和顾客忠诚的研究进行了整理。

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Relationship marketing requires maintaining the long-term customer relation, emphasizing customer value, customer service and commitment to the expectation of customer satisfaction.

关系营销要求企业着眼于客户长期关系的保持，强调重视客户价值、重视客户服务和对满足客户预期做出高度承诺。

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