Yet, these same firms are also trying to drive new or additional business by increasing customer loyalty and satisfaction through better personalization and service delivery.

然而，这些同样的公司也在企图通过提高客户的忠诚度和满意度来得到新的或额外的业务，如提交更好的个性化服务。

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Access Integration pattern: This pattern provides a portal interface, SOS functions, and personalization functions for the customer.

访问集成模式：这种模式提供了接口、SOS功能，以及使客户可以进行个性化设计的功能。

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To protect the loyalty of these customers, companies use personalization and user preference, online loyal programs and online customer care, to name a few methods, Hewett said.

Hewett表示，企业保护这些客户的品牌忠诚度的其中几个方法是，使用个性化和用户偏好策略、在线忠诚度计划以及在线提供客服等等。

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Travel sites will be different a year from now, furnished with more communities, better and more integrated customer service and more personalization, among other features.

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Social computing, enterprise mobility and personalization will provide customer insights from a multitude of touch points.

FORBES: The Value Of An 'Outside-In' Strategy

Collectively, the changes that define personalization will transform the largely anonymous customer experience that defines travel today, making it more consistent and more personalized.

FORBES: Soon the Travel Industry Will Become Your Personal Concierge