The paper researched the relationship between value perception of the reward programs, customer value and customer loyalty and also investigated the effect of competition.

本文对回报计划感知价值和客户价值与客户忠诚间的关系进行了研究，并考虑了竞争所可能产生的影响。

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This recursive model is used to measure customer expectation , the perception of customer for quality and value before final calculation makes customer satisfactory degree.

这个递归模型在理论上要先测量顾客期望、顾客对质量的感知和顾客对价值的感知，最后计算出顾客满意度。

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This paper tries to studies on perception elements of customer value in on-line shopping, and then brings forward the system about perception elements of customer value in on -.

本文试图通过对网络购物模式下顾客价值感知要素的研究，提出网络购物顾客价值感知要素的构成体系，为网络商家销售商品、提高顾客感知价值提供建议和指导。

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