The returned data, including the product ID, customer ID, and customer message, are included in a single XML action element for each qualifying comment stored in the database.

对于存储在数据库中的每条符合条件的评论，返回的数据(包括产品ID、客户ID和客户评论)被包括在一个XML“action”元素中。

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For example, you could route a message based on customer status even if the inbound message contained only the customer identifier.

例如，您可以根据客户状态路由消息，即使入站消息只包含客户标识符。

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But succeeding in social media requires allowing customer control of the message, at least to a certain degree.

可是，想在社会媒体上取得成功，要求在一定程度上允许客人对信息有控制权。

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Fans can now directly message customer service instead of posting a general message on the wall, and nearly all tools are designed to encourage feedback from fans in one way or another.

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Imagine Apple replying to an iPhone customer with a message like that.

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When websites are designed merely to keep questions at bay, the customer may get the message and not come back.

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