Already, affinity programs are exploring the complex factors that influence customer loyalty by mining such diverse sources as customer call-center data and Twitter feeds.

亲和力计划(affinity programs)通过挖掘客户呼叫中心数据和Twitter提要等不同资源，探索影响客户忠诚度的复杂因素。

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A synthesized theory model which describes the relationships between customer loyalty and its determining factors is put forward by integrating current related research result.

在现有研究成果的基础上提出了一个描述客户忠诚与其决定因素之间关系的综合理论模型。

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The model is based on the customer value as well as their structures and drive factors, and competitive advantage, customer satisfaction and customer loyalty are the middle variable of the model.

模型主要以顾客价值各构成及驱动因素和基于顾客行为的企业竞争优势为基础，以顾客满意和顾客忠诚为中介变量。

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