Ideal Customer Image 消费者形象
By agreeing to the first request, they were hoping I had built a mental image of myself as a friend, a customer, or a supporter.
我同意了第一个请求之后,他们会试图使我建立一个自我的精神形象,作为朋友,顾客或者拥护者。
You can include intangible benefits in your calculation, such as increased customer retention and improved company image, but not all intangibles can be quantified.
可以在计算中包括无形收益,如客户回头率提高,改善公司形象,但并非所有无形的收益都能量化。
The Gap (GPS), another top spender, has even put the term "customer experience" into the titles of its in-store workers, but that has yet to improve the company's image.
另外一家开支大户是美国盖普公司(Gap),它甚至将“客户体验”这一术语加入到店内职员的头衔里,不过目前,这一举措尚未能明显改善公司的形象。
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