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We abide by all regulations mandated by the CFTC and the rules of NFA to hold customer funds in segregated accounts that are always separate from operational funds.
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They do not hold confidential customer data like credit card info. (In fact, the companies that need to keep confidential data, like financial and health services firms, are still not embracing cloud based systems as of yet.) But for the rest of us, CRM systems are basically places that store activities, appointments, emails, notes and phone calls.
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But the truly creative and destructive forces of the cloud are also beginning to take hold on the customer side in the form of fresh thinking about what IT should be and what it can achieve, new products and services and business models made possible by and those freed-up IT dollars, and new ideas unlocked by those innovative approaches.
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