Chose a suitable first trial project with a trusted business customer, a real problem and challenging timescales.

选择一个合适的项目作为第一次尝试，和一个信任的业务客户合作，尝试解决真正的问题，并挑战时间压力。

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When it comes to a cure, Miss Zuboff and Mr Maxmin see the answer partly in the structure of corporations, which they regard as too narcissistic, too stuck in old concepts of mass production, even too male-dominated (real men, it seems, won't let the customer come first).

ECONOMIST: Face value