对于网上市肆气氛相互抵消费者采办意愿的影响因素的研究,1个重要的标的目的是网上市肆气氛对顾客情感(customer emotion)的影响分析。它融会贯通过影响消费者态度(Eroglu等,2003),从而影响采办意愿。
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This research deepens the customer experience theory. Secondly, according to the results of this study, the interactions between communication experience and service experience, between relationship experience and relationship experience can affect customer loyalty through customer emotion.
依据本文的研究结果,顾客体验通过顾客情感和品牌形象对顾客忠诚产生影响,不同类型顾客体验之间的交互作用在顾客忠诚形成过程中具有一定的积极作用,本文的研究深化和拓展了顾客忠诚理论和顾客体验理论。
参考来源 - 服务业顾客体验对顾客忠诚的影响研究·2,447,543篇论文数据，部分数据来源于NoteExpress
Customer emotion has become dominant for a company to gain sustainable competitive advantage, and it only meets customer emotion harmonious to keep customer loyal.
顾客情感逐步成为企业获取持续竞争优势的主导。企业只有以顾客情感为主体，满足顾客情感和谐才能保证顾客忠诚。
Studies shows that, the emotion display, service attitude and behavior of service provider influence customer emotion directly; meanwhile, consumption emotion influences customer loyalty directly.
有研究表明，服务提供者的情绪表现、服务态度和行为会直接影响顾客的情绪；同时，顾客消费情绪对顾客忠诚又存在直接影响。
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