abstract:In data processing, customer data integration (CDI) combines the technology, processes and services needed to set up and maintain an accurate, timely, complete and comprehensive representation of a customer across multiple channels, business-lines, and enterprises — typically from multiple sources of associated data in multiple application systems and databases. It applies data-integration techniques in this specific area.
These services offer what you would expect in 2013: a variety of templates to choose from, easy uploading of data, good metrics to track campaign responses, integration with customer relationship management (CRM) applications and affordable pricing.