The Study on Assessment of Customer Assets Value;

顾客关系资本是具有战略意义的资本。

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Customer assets value increase; Customer satisfaction; Customer Relationship Management.

客户资产增值；客户满意度；客户关系管理。

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This paper analyses customer assets value comprehensively and deeply according to "customer role" theory. It presents that the cornerstone of customer value lies in customer relationships.

本文结合“顾客角色”定位理论，对顾客资产价值进行了较为全面和深入的剖析，指出顾客资产价值的基石在于顾客关系。

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