Achieving the highest possible level of customer satisfaction is the ultimate goal of marketing.

实现客户满意度的最高水平是营销的最终目标。

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Linking shared data at the customer-level is critical for effective targeting and personalization of marketing efforts.

FORBES: Is Marketing Too Undisciplined For Its Own Good?

The company maintains detailed customer-level data, which it uses to tailor its marketing communications and make customized product recommendations.

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Strategically intelligent firms are far more likely to have a senior level sponsor or champion: 46% of them strongly agree that their company has a C-level evangelist or champion for customer intelligence, versus 20% of marketing intelligence firms and 7% of functional intelligence firms.

FORBES: It's Time For Business Leaders To Embrace Customer Intelligence