以消费者角度衡量观点出发,Keller(1993)认为顾客基础(customer-based)的品牌权益是消费者对某一品牌之行销效果刺激而反应于品牌知识(brand knowledge)的差异。
基于12个网页-相关网页
...务价值的学者日益增多,但品牌价值从根沿用这一观点,将品牌关系质量划分为品牌满意、品牌本上被认为是顾客导向(Customer-based)的,即品牌价信任和品牌承诺等三个维度。值在多大程度上影响客户企业的购买决策。
基于1个网页-相关网页
customer-based brand equity 基于顾客的品牌资产 ; 品牌资产 ; 资产价值概念 ; 模型
customer-based culture 以客为本的精神 ; 以客为本的服务文化
customer-based service 以客为本的服务
customer-based brand equit 模型架构
customer-based valuation 基于主顾的态度
Customer Based Business Planning Module 基于客户的商业计划
Building Customer-Based Brand Equity 图创建基于顾客的品牌权益模型
Customer-Based Brand Relationship 品牌关系
Customer based 基于客户
The success of a company is a customer-based measurement and monitoring of the quality improvement process.
成功的公司都是以顾客为基础度量和监测质量改进的过程。
Incorporating both risk - and customer-based analysis into your test plan solution will yield a more practical and pragmatic test plan.
在你的测试计划解决中合并基于风险和客户分析将产生一个更加实际和实用的测试计划。
It can also speak different languages and make recommendations for different items based on what the customer is shopping for.
它还可以说不同的语言,并根据客户的购物目的对不同的商品提出建议。
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