Google's Demo Slam, a contest for videos that showcase Google features such as "voice search" and "custom homepage" in creative ways, pits one video against another and users vote on them until a champ emerges. For researcher Edward Johnson of Eastern Virginia Medical School in Norfolk, whose entrant is an Escherichia coli rendition of Google's logo, participating in the contest was just coming full circle. "We use Google all the time to find out scientific things," Johnson said. "And we use bacteria all the time."

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