JackThreads , an online shopping site for men, used Custom Audiences to target specific segments of its customer database and target them with ads for products in categories the company knew were most relevant to them such as sneakers.
The Magellan SmartGPS communicates with Magellan's custom-built Smart Ecosystem, a cloud platform for an extensive database of constantly-updating, location-relevant social media and navigation content that is automatically pushed to the SmartGPS display to create a uniquely-rich driving experience.