Apple has even developed a custom chip, the A4, that both powers the machine and helps extend its battery life to 10 hours.

苹果公司甚至开发了一种定制芯片，即A4，它不仅可以给iPad供电，而且有助于将巡航时间延长至10个小时。

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PS4 is centered around a powerful custom chip that contains eight x86-64 cores and a state of the art graphics processor.

ENGADGET: Sony unveils its next game console, the PlayStation 4, arriving in holiday 2013

Including an area of programmable logic can help a custom chip to deal gracefully with bugs or adapt to shifting standards.

ECONOMIST: SEMICONDUCTORS: Bespoke chips for the common man | The

If you wanted to do only one task and do it the same way every time, you would do better with a custom chip design -- what the engineers call an application specific integrated circuit.

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