Last week I told of a joint survey conducted by Acxiom and Loyalty360 which served as the basis for my article Curiosity May Have Killed The Cat But Complacency Will Kill The Marketer.
In the aforementioned article Curiosity May Have Killed The Cat But Complacency Will Kill The Marketer I made reference to the fact that far too may marketers do not who their most valuable and loyal customers are.
Hence, the Unabomber -- who killed three people and maimed and mutilated more than a score of others -- was treated with morbid curiosity by the press, as if he were a sideshow freak instead of a wicked, willful murderer who deserved to be put to death.